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The level of misinformation and hype being touted about Africa is considerable. The result is that investors, entrepreneurs and brand builders are left somewhat confused when trying to comprehend the opportunities and challenges presented across the key markets on the African continent. CONNECT provides practical insights for new brands trying to figure out how to gain access to these markets. It also highlights how existing businesses can grow and protect their brands on this exciting and dynamic continent.
- Sales Rank: #1621822 in eBooks
- Published on: 2014-02-19
- Released on: 2014-02-19
- Format: Kindle eBook
Most helpful customer reviews
0 of 0 people found the following review helpful.
Very informative
By Tinyiko
I could totally relate to the content of the book and was amazed at how consumer needs have changed in the global market. It's a pity that the author did not cover French speaking countries in West Africa as I was keen to see how the French has influenced these parts of Africa if at all. It's a very good read, easy to follow and relevant.
0 of 0 people found the following review helpful.
a definite must read
By Onica Makwakwa
Quite insightfuly and a quick and easy read. Book includes present day examples that are relevant for those seeking to do busjness in Africa.
0 of 0 people found the following review helpful.
Shedding light on the Dark Continent
By Petar Soldo
This book was a fantastic read and one of the few books that takes an refreshing, but realistic, look at Africa.
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